These abbreviations may seen like just a couple more in the long-line of online jargon, but these two are very important when it comes to website optimisation. SEO, or Search Engine Optimisation, and PPC, or Pay-Per-Click, are two very important campaigns that can be used by any company or marketing agency to boost website traffic.
Both SEO and PPC are quite self-explanatory. SEO is all about creating carefully constructed and written content for websites that feature specific keywords to help direct appropriate traffic from search engines. By correctly establishing and implementing certain key-words and phrases, SEO can boost website ranking and therefore traffic flow.
PPC is similar in that it too relies on the careful selection and implementation of keywords. This time, however, these keywords or phrases appear in search engine ads (in Google, for example, PPC ads are to the top and to the right of search results) prompted by the same words and phrases just searched for by the user.
Although we have established that both SEO and PPC rely on the clever use of keywords to help boost their appearance in search engine results, there are clear differences between the two when it comes to turn-around and costs. SEO is a long-term campaign that relies on the build up of natural ranking and click-throughs to develop and secure their online presence. SEO is also free as it can be done in-house, but many companies prefer to hire SEO specialists to not only prevent them from 'upsetting' search engines (which can be detrimental to an SEO campaign) but to analyse the effectiveness of certain keywords.
On the other hand, PPC is a much shorter-term digital marketing strategy for two reasons. Firstly, there is much quicker turn-around in increased traffic so PPC is not often required over a long period of time. But secondly because companies have to pay for their PPC ads which cost them every time a user clicks on their ad. But whether used together or apart, both SEO and PPC have proven to be effective when it comes to increasing online traffic flow and therefore sales.
Both SEO and PPC are quite self-explanatory. SEO is all about creating carefully constructed and written content for websites that feature specific keywords to help direct appropriate traffic from search engines. By correctly establishing and implementing certain key-words and phrases, SEO can boost website ranking and therefore traffic flow.
PPC is similar in that it too relies on the careful selection and implementation of keywords. This time, however, these keywords or phrases appear in search engine ads (in Google, for example, PPC ads are to the top and to the right of search results) prompted by the same words and phrases just searched for by the user.
Although we have established that both SEO and PPC rely on the clever use of keywords to help boost their appearance in search engine results, there are clear differences between the two when it comes to turn-around and costs. SEO is a long-term campaign that relies on the build up of natural ranking and click-throughs to develop and secure their online presence. SEO is also free as it can be done in-house, but many companies prefer to hire SEO specialists to not only prevent them from 'upsetting' search engines (which can be detrimental to an SEO campaign) but to analyse the effectiveness of certain keywords.
On the other hand, PPC is a much shorter-term digital marketing strategy for two reasons. Firstly, there is much quicker turn-around in increased traffic so PPC is not often required over a long period of time. But secondly because companies have to pay for their PPC ads which cost them every time a user clicks on their ad. But whether used together or apart, both SEO and PPC have proven to be effective when it comes to increasing online traffic flow and therefore sales.
0 comments:
Post a Comment